Netflix adds 9.6m subscribers in three months despite increasing competition

Streaming service, which spent $12 bn on original content in 2018, defeat psychoanalysts exceptions in latest earnings report

Netflix added 9.6 million brand-new customers in the first three months of the year even as it increased prices and faced stiffer rival from contenders including Amazon, Apple and Hulu.

The streaming video service now has nearly 149 million subscribers worldwide and vanquish psychoanalysts anticipations in its latest earnings report. Its often volatile share cost dipped slightly after the report smashed, falling close to 1 %, as US growth slowed. Since it went public in 2002 Netflix’s shares have increased about 29,000%.

The company said it would start experimenting weekly” Top 10″ indices of its most popular content on its UK service subsequently this year. The roster will make it easier for” those who want to watch what others are watching “. If successful, the lists will be rolled out worldwide at a later date.

The ensues come as Netflix is facing increased competition . Apple and Amazon are both beefing up their media services, and the coming week AT& T, the telecoms and media company that owns Time Warner’s assets, sold its minority stake in competitive streaming service Hulu. The move consolidates Disney’s control of Hulu and comes as AT& T is scheming its own Warner streaming service.

Disney has a separate streaming service, Disney +, in the offing which will be aimed at a younger audience and plans to use Hulu for more adult fare. Hulu’s hits involving the award-winning Handmaid’s Tale and Castle Rock, produced by JJ Abrams and based on personas and sets created by Stephen King.

The growing competition among the services is already hitting Netflix with some competitors, like Disney, drawing original programming, like the Marvel television reveals, and reruns from its service.

” Both companies are world class customer brands and we’re provoked to vie; the clear beneficiaries will be content inventors and buyers who will reap the rewards of many companies vying to provide a great video suffer for audiences ,” Netflix said in a statement accompanying its results.

Netflix expended $12 bn on original content in 2018 and analysts expect that figure to top $15 bn in 2019. This time the company has commissioned brand-new seasons of some of its biggest serial including Stranger Things, 13 Grounds Why and Orange is the New Black, as well as brand-new films including Michael Bay’s Six Underground and Martin Scorsese’s The Irishman, which will star Robert De Niro and Al Pacino.

” We don’t anticipate that these new entrants will materially alter our growth because the transition from linear to on require entertainment is so massive and because of the differing nature of our content offerings .”

Netflix’s outcomes come after it heralded a$ 2 cost increase to $13 a few months for US readers, its largest audience. Revenues for the quarter topped $4.5 bn and the company reported a profit of $344 m.

Read more: https :// www.theguardian.com/ media/ 2019/ apr/ 16/ netflix-streaming-membership-apple-hulu-amazon-competition-movies-tv

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